Media brand kit

brand assets and guidelines
P^werFinance boilerplate

P^werFinance is the future of finance. A New Zealand owned and operated company founded in 2019, its purpose is to empower New Zealand businesses to embed finance into their customer journey, improving the overall customer experience. The P^werFinance platform makes it possible for a diverse range of local organisations to offer financial products that align with their brand and values and enables more businesses to innovate.


In 2020, P^werFinance created a world-first smart digital money with built-in compliance, allowing organisations to create new experiences in payments, lending, borrowing and capital contributions.

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The P^werFinance logo should be used primarily in the major dark brand colour, or in reverse with the orange “^” symbol.  In rare cases the symbol may be also be displayed in pink. 

P^werFinance co-brand naming

When you become a ^Partner you may like to use the ^ symbol as part of your name to show a connection to P^werFinance.

Here are the outlines of how the ^ must be used;

– The ^ can not be used instead of a letter in the company name, for example ‘b^nk’

– Your brand/company name must lead before being followed by words such as ^bank, ^lending or ^ finance.

– As stated in your contract with P^werFinance, the use of ^ symbol will be mutually agreed between both parties (^partner and P^werFinance). 

In cases where the P^werFinance brand has already been established we simply use the monogram on its own.
Clear space guide
Having sufficient spacearound the logo and monogram maximizes its visibility and design impact, and gives the logos the appropriate visual hierarchy.
The clear space of the wordmark is determined by the x-height of the “P” letter in the logo. In the monogram, the clear space is determined by using the x-height of the “^” symbol.
Our primary typeface is Futura PT. This is a sans serif face based on geometrical shapes, representative of the aesthetics of the Bauhaus school. Consists of 7 weights. All these fonts are coordinated in letterforms, metrics, and weights to better working together.
Futura PT Bold
Futura PT Light
Futura PT Medium
Our primary secondary typeface is Merriweather. It is a serif font created for on-screen reading. Merriweater consists of 4 weights. Its tall x-height and hefty serifs give it excellent legibility.
Merriweather Bold
Merriweather Light
Merriweather Medium
These are PowerFinance brand colours. They can be used full strength or at a 20% opacity. Choose a combination of colours that best suits the imagery it’s being paired with.
HEX: #272E35
RGB: 39 / 46 / 53
CMYK: 75 / 65 / 55 / 60
HEX: #FF8447
RGB: 255 / 132 / 71
CMYK: 0 / 60 / 76 / 0
RGB: 249 / 248 / 237
CMYK: 0 / 2 / 6 / 0
Additional colours
HEX: #EA487B
RGB: 234 / 72 / 123
CMYK: 0 / 75 / 20 / 0
HEX: #D8E4F4
RGB: 216 / 228 / 244
CMYK: 10 / 5 / 0 / 0
HEX: #97DFC5
RGB: 151 / 223 / 197
CMYK: 25 / 0 / 17 / 0
Letter head
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