Media brand kit
P^werFinance is the future of finance. A New Zealand owned and operated company founded in 2019, its purpose is to empower New Zealand businesses to embed finance into their customer journey, improving the overall customer experience. The P^werFinance platform makes it possible for a diverse range of local organisations to offer financial products that align with their brand and values and enables more businesses to innovate.
In 2020, P^werFinance created a world-first smart digital money with built-in compliance, allowing organisations to create new experiences in payments, lending, borrowing and capital contributions.
The P^werFinance logo should be used primarily in the major dark brand colour, or in reverse with the orange “^” symbol. In rare cases the symbol may be also be displayed in pink.
P^werFinance co-brand naming
When you become a ^Partner you may like to use the ^ symbol as part of your name to show a connection to P^werFinance.
Here are the outlines of how the ^ must be used;
– The ^ can not be used instead of a letter in the company name, for example ‘b^nk’
– Your brand/company name must lead before being followed by words such as ^bank, ^lending or ^ finance.
– As stated in your contract with P^werFinance, the use of ^ symbol will be mutually agreed between both parties (^partner and P^werFinance).
The clear space of the wordmark is determined by the x-height of the “P” letter in the logo. In the monogram, the clear space is determined by using the x-height of the “^” symbol.
RGB: 39 / 46 / 53 CMYK: 75 / 65 / 55 / 60
RGB: 255 / 132 / 71
CMYK: 0 / 60 / 76 / 0
RGB: 249 / 248 / 237
CMYK: 0 / 2 / 6 / 0
RGB: 234 / 72 / 123
CMYK: 0 / 75 / 20 / 0
RGB: 216 / 228 / 244
CMYK: 10 / 5 / 0 / 0
RGB: 151 / 223 / 197
CMYK: 25 / 0 / 17 / 0